ASSOCIATION: AN INTERNAL MAP OF THE WORLD WITHIN
Associations are the indexes of cognitive representation. They are derived from the interactions of perceptions. After you see, hear, smell, taste, touch, or otherwise have a perception of one thing, you then intuitively expect to have a perception of something else. Associations will have different strengths depending on your experience. If you’ve only ever perceived red apples, you may more closely associate apples with the color red than, say, a normal person who is familiar with differently colored apples and whose mind isn’t completely blown by trying to imagine that an apple could ever possibly be green.