reference & representation 3 of 7

INDEX I: A REMINDER OF YOU


Then there’s Maria. Let’s pretend Maria is your best friend. If I play Maria’s favorite song, show you Maria’s favorite outfit, or imitate Maria’s signature dance move, this will act as an associative representation of Maria. The song, outfit, and movements act as triggers that remind you of Maria. She could be a thousand miles away, but these triggers are so closely associated with Maria that you’ll practically expect to see her walk through the door at any minute. That’s indexical reference.